We put software where your business actually needs it.
Obra builds the websites, internal tools, and automations that small teams run on. You work directly with the engineer who builds it, on a fixed quote agreed before anything starts.
Three things we shipped.
Two projects built for clients, and one product of our own. Click any screen to see it full size.
2 screens
Current — a CRM built for the phone
Obra's own product, and the desk we run our outreach from. Spreadsheet import, intake triage, live dashboards, call and text templates, and AI follow-ups that go out on their own. We build on it constantly, which is why we can show you the inside of it.
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OfferByFriday — a home-seller funnel
A fast, plain-spoken landing site for a Phoenix home-buying company, with a guided consultation form that turns visitors into booked calls.
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Lex & Co — a salon site in Old Town Scottsdale
Services, stylist profiles, and live Google reviews for a five-chair salon. Each stylist runs their own books, so every booking button hands off to their own system.
Selected work · more available on request.
Software that earns its place.
Most of what a small business needs is unglamorous: the form that should submit itself, the report nobody has time to build, the two systems that never talk to each other. That's the work.
Websites & web apps
Marketing sites that load fast, customer portals, and full applications a business runs its day on.
Internal tools & dashboards
The admin panel, the reporting view, the thing that finally replaces six spreadsheets and a group chat.
Integrations
Getting your CRM, your accounting, and your inbox to hand data to each other without a person in the middle.
Workflow & automation
Intake, follow-ups, invoices, reminders. The repetitive work that eats an afternoon a week.
AI features & agents
Assistants that answer from your own data; drafting and triage that saves real hours. Including voice agents that answer your phone.
Not sure what you need? That's the normal starting point. Tell us what's slowing you down and we'll work it out on the call.
Book a call →Three ways to start.
Most work falls into one of these. If yours sits across two, we'll say so on the call rather than pad a package to fit.
Launch
For a business that needs a presence that actually brings in work.
- Marketing site or landing funnel
- Mobile-first, fast on a phone connection
- Contact, intake, or booking handoff
- Analytics, so you can see what's working
Operate
For a team running the business out of spreadsheets and group chats.
- Internal dashboard or admin tool
- The tools you already pay for, connected
- Automated intake, follow-ups, and documents
- One place your data actually lives
Support
For software that is live and needs to stay useful.
- Changes, fixes, and improvements as you need them
- Updates and monitoring handled
- A direct line to the engineer who built it
Every project gets a fixed quote in writing before any work starts. No hourly meters.
We learn the business first. Then we build.
Most software fails because the people building it never learned how the business actually works. Obra starts at the other end. We sit with you, learn the day-to-day, and find where software will genuinely move the needle, including the places it won't.
You work directly with the engineer building it. Questions get answered by the person who wrote the code, usually the same day.
Obra is Noah Mirabal, a one-person studio in Phoenix. Five-plus years building production software, now taking on a small number of projects directly. Start to finish, you are working with the person who builds it.
Questions, answered.
I'm not technical — is that a problem?
That's exactly who we build for. We handle the technical side and keep everything in plain language the whole way through.
How much does a project cost?
It depends on scope, but we scope clearly and up front, so you'll know the number before we start. Happy to work to a budget and tell you what's realistic within it.
How long does it take?
Small tools can take a couple of weeks; larger builds a few months. We work in focused iterations so you see progress early rather than waiting for one big reveal.
What if I already have tools that half-work?
Good starting point. We often connect or extend what you already have, so your team keeps the tools it knows.
Do you offer ongoing support?
Yes. You own everything we build, and we're available for changes, fixes, and improvements whenever you need them.
What happens on the first call?
We learn about your business and what's slowing it down, then give you a straight read on whether software helps here and what it would take.
Let's find the software worth building.
Book a free call and walk us through what's slowing you down. You'll leave with a clear read on whether software helps here, and what it would take.