I'm not technical — is that a problem?

That's exactly who we build for. We handle the technical side and keep everything in plain language the whole way through.

How much does a project cost?

It depends on scope, but we scope clearly and up front, so you'll know the number before we start. We're happy to work to a budget and tell you what's realistic within it.

How long does it take?

Small tools can take a couple of weeks; larger builds a few months. We work in focused iterations so you see progress early.

What if I already have tools that half-work?

Good starting point — we often connect or extend what you already have instead of replacing it.

Do you offer ongoing support?

Yes. You own everything we build, and we're available for changes, fixes, and improvements whenever you need them.

What happens on the first call?

We learn about your business and what's slowing it down, then give you a straight read on whether software helps here and what it would take.

Obra is a software studio in Phoenix, Arizona. We build websites, internal tools, automations and voice agents for small businesses.

Jaqéla

Launch page and waitlist for a styling brand, built from Orchidea’s design.

Client: Jaqéla
Design: Orchidea Agency, Barcelona
Built with: Shopify
Status: Launching soon

Backed by investors. Built on Shopify.

Visit jaqela.com

Lex & Co

Services, stylist profiles and live reviews, with every booking handed to that stylist’s own system.

Client: Lex & Co
Year: 2026
Built with: Next.js
Status: Live

Old Town Scottsdale’s five-chair salon, $2M+ in services.

Visit lexxandcoo.com

Current

A cold-calling CRM and power dialer. Our own product.

Client: Obra
Year: 2026
Built with: React, Express and Postgres
Status: Live, open to sign-ups

Inside Claude’s connector directory, 28 tools deep.

Visit currentcrm.io

OfferByFriday

Twenty-six years of home values for every ZIP, neighbourhood and city in Maricopa County, on one map.

Client: OfferByFriday
Year: 2026
Built with: MapLibre GL and hand-written JavaScript
Status: Live

882 places and 26 years of home prices, searchable by ZIP.

Visit offerbyfriday.com

9:42

(602) 555-0148Answered on the first ring

Hi, our AC’s blowing warm air and it’s 92 in here.
That’s miserable. Is anyone home who’s at risk in the heat?
Two little kids.
Okay. I can get a tech out at 7:30 tomorrow morning. What’s the address?

Summary texted to you

Voice agents

A voice agent that answers every call, asks what you would ask, books the work, and tells you what it caught.

For: Any business that runs on its phone
Price: From $299 to build, then $199 a month
Live in: About two weeks
Demo: Set up as an HVAC company

Call the demo: (505) 457-4771

How it works

One engineer, and the work has his name on it

Most software fails because the people building it never learned how the business actually works. We start at the other end: we sit with you, learn the day-to-day, and find where software moves the needle, including the places it won’t.

You work directly with the person writing the code. Questions get answered by him, usually the same day, and there is nobody in between adding a margin.

Noah Mirabal Founder, Phoenix, Arizona

We build: Websites, internal tools, automations and voice agents
Quote: Fixed, in writing, before anything starts
Code: Yours, whether we keep working together or not
Phone: (505) 918-0425

Tell us what’s slowing you down

No pitch. You’ll hear back knowing whether software helps here and roughly what it would take.

Prefer email? hello@obramade.com